The profit was hiding in the hours spent chasing the work.
- Role
- Product strategy and UX/UI design
- Client
- Toooly
- Services
- Product Strategy, Product Design, Design system, Branding
Monday, 9:12. The work is moving. Nobody can see it. Toooly is the project management CRM that puts the owner, the deadline, and the file on the same task.
Challenge
Busy team. Invisible work. Revenue waiting on a status update.
Approach
One record for the task, so the hours you pay for go back to delivery.
Outcomes
- Hours returned to delivery
- Deadlines that protect revenue
- A system of record teams stay in
The problem
Where Was the Money Going?
The team was not stuck. The picture was. The task lived on a board, the decision in a thread, the file in a drive, and the status in someone's head. By the time a manager had the story, the morning was gone.
That chase is a second payroll. You pay for the tools, then you pay people to reconcile them. Deadlines slip in the dark, and a slipped deadline is revenue that arrives late. Toooly had to be the one place a task could not move unless its owner moved with it.
The approach
How Do You Design for Margin?
The brief said workspace. The leak said otherwise. Design one system of record, or keep paying people to narrate the work.
- 01Task, conversation, file, and activity stay on the same card
- 02A board for the people doing the work, a table for the people on the hook for it
- 03Every deadline has a name on it, visible to the whole team
- 04Dense enough to run the account, quiet enough to read at 4pm
Inside the Workspace
Open the board and the week is already there. To Do, On Progress, Done. Priority, owner, comments, files, on the card. The status of what you sold takes one glance.
Open the task and the stall is sitting next to the fix. Step back to the table and the row about to slip is obvious before it becomes a client call. The members view answers the question that used to take a spreadsheet and a DM: who owns this, and who can touch it.
Results
What Does This Do to the Business?
Margin
Hours back
The same team. More of the week on work a client will pay for.
Revenue
On time
What was sold is what ships, because the deadline has a name.
Retention
1 record
Teams that run the business here stop shopping for another tool.
Tool sprawl is a cost. Delivery is the product. Toooly moves hours from the first to the second. Clients who can feel that stay, expand, and send the next one.
Showcase
The work, up close
After launch
What Proves It After Launch?
The proof is not a compliment on the screens. It is hours spent delivering instead of chasing, a new teammate who acts on day one, and projects that come back next week. Those three decide what ships next: reporting a principal can take into a client meeting, and workload you can see before heroics spend the margin.
FAQ
Thinking about something like this?
One platform. A name on every task. Hours back in delivery, and a client who can feel it.
